With the development of the information age, more and more information of users has become transparent. When you are shopping, applying for school and going out to play, is it all about privacy? Are our personal information dangerous? The answer is yes. For example, spam, sales calls, and SMS messages from time to time are also bothering you?

Privacy encompasses several overlapping notions, which including secrecy, confidentiality, solitude of the home, informational self-determination, freedom from surveillance, and the protection of an individual’s intimate relationships. According to the survey, more than 50% of people don’t feel well when sharing personal information with business partners. As a customer, even if you like the product, you will feel resentful about advertising. People are more inclined to adopt more natural marketing methods.

Perhaps the most offensive one is spam. As an online communication platform, e-mail is generally used for more formal purposes, even if it is a private e-mail, it is also used to accept the company’s and school’s feedback, registration or friends’ conversation. When we are shopping or registering members of various platforms, is it almost necessary to fill in the e-mail address? However, after the registration is completed, you will receive a lot of unnecessary advertisements.

According to Australian law, spam is illegal, there are three key parts should be aware of:

1.Permission-messages can only be sent with the permission of the person who owns the account for the address.

2.Identification—messages must contain the name and contact details of the person or business that authorised the message.

3.Unsubscribe—messages must contain a low way for the recipient to stop getting messages.

Spam is unsolicited commercial messages, it will become child exposure to inappropriate material, bringing fraud loss by consumers. ‘Only 1 in 25,000 people need to buy something through spam to make it worthwhile.’(Rao, J.M. & Reiley, D.H., 2012)

For example, according to my own experience, I am waiting for the school’s offer now. I will refresh my private mailbox every day, but I often receive advertisements and promotion of various brands, which makes it easy for me to miss the really important information.

For the optimization of these mails, many software attempts to divide some advertisements directly into spam to reduce the backlog of mail. However, this filtering will bring some problems. For example, they use keywords to block emails, which usually block the promotion of some activities, but it is very likely that this is the neglect of customers who want to participate. So the categorization of the software is a good thing, but at the same time, how to make it more humane still needs further adjustment.

My question is, what’s your opinion about the existence of spam? Do you think there is any way to reduce them?

Google is the most popular search engine in our daily life. According to research, its market share in similar search engines on computers and mobile phones is as high as 74.80% and 80.79% respectively. When I searched for SEO on Google, I can clearly see that the first few links on the page are advertisements. Some may ask, in what order these links are ranked, which introduces two concepts: SEO and PPC.

There are two main schools of search engine marketing (SEM): one is the auction-based advertising model, also called pay-per-click advertising (PPC), and the other is SEO, which is the search engine optimization promotion model. SEO has two skills: black hats and white hats. Black hat technology includes: hidden content, meta keyword stuffing, door pages (hidden real content) and link farming. White hat technology includes: high quality content, proper use of headlines and metadata, keyword research, use of keywords in all elements of the page, and high quality inbound links. Many people want to use the two together to achieve the best results. However, each has its own significant shortcomings and advantages.

Most surveys show that users are more willing to click on the results of natural search, and the page conversion of natural search results is relatively high. If an SEO is built on a solid foundation, its end result will be long-lasting and the benefits will be better than any PPC campaign. In addition, SEO promotion can create external links that allow many websites to link to their own websites. The cost is lower than PPC, but the revenue is long-lasting and stable, which can bring higher return on investment to customers. The amount of traffic is also completely free and there is no need to pay for clicks. However, under this method, the search engine’s ranking algorithm for natural results is unstable, and once it changes, some websites will be affected. SEO can’t be effective immediately. At the beginning, it attracts people’s attention at low cost. However, the search engine’s continuous improvement of its ranking system and the optimization cost are also getting higher and higher. This is the most obvious performance on popular keywords.

PPC is the best way to make money for people who are proficient, and it can get the fastest benefit at the lowest cost. First, PPC ads will see results quickly and easily control ad position. You can control the ranking by adjusting the keyword bid. Secondly, PPC advertising traffic, ad ranking and advertising performance are more stable and predictable than search engine optimization. As a result, PPC has become one of the most popular forms of advertising media on the Internet. However, due to the popularity of this advertising model, the competition is very intense. The price per click of some popular keywords is very high. In terms of long-term effects, the return on investment income is not as good as SEO.

Galen mentioned the impact of B2B’s search engine on the company. I think the best marketing method is to combine the two. You can first use the SEW marketing and then use PPC advertising to drive users to improve the website ranking. Sometimes, when optimizing a new station or starting SEO optimization, the best way to improve your natural search rankings is to use PPC. After that, use SEO to stabilize the revenue of the website, which will enable the company to have a better reputation and promote future development.

My question is: what’s your opinion about the marketing of SEO and PPC? Which one would you agree with more? 🙂

The Internet of Things (IoT) is the physical devices around the world that are now connecting to the internet which is collecting and sharing data. By collecting all kinds of big data through the network can better provide favorable information for the development of the Internet of Things.These days, because the development of technology we have it’s possible to connect everything to the internet which have caused us life to be more convenient and easier.The total installed base of Internet of Things (IoT) connected devices is projected to amount to 75.44 billion worldwide by 2025, a fivefold increase in ten years.

Increasingly, organizations in a variety of industries are using IoT to operate more efficiently, better understand customers to deliver enhanced customer service, improve decision-making and increase the value of the business. In the consumer segment, for example, smart homes that are equipped with smart thermostats, smart appliances and connected heating, lighting and electronic devices can be controlled remotely via computers, smartphones or other mobile devices. IoT let the information interfaces will advance, especially voice and touch commands, people can order smart assistants to control their phones, watches, and smart furniture. The big data will also increases the relevance of product to customers.

However, behind any smart assistants and big data, people’s privacy issues have always been a serious issue. Connecting devices often ask users to input their personal information, including names, ages, addresses, phone numbers and even social media accounts, these information that’s invaluable to hackers.

So, I want to talk about is the Robot Vacuum Cleaner. It’s a smart home robot which has both the function of mopping and sweeping, and can connect to the mobile app to set its route.It ‘s a very convenient tool, and it collects data on each run and set routes to avoid obstacles. With intelligent return charging, we don’t need to carry or find it, and we can locate it by APP and to return it to its original position. In fact, I have one in my family. Since we have it, we don’t need to decide who to sweep the floor everyday.

The problem is for the existing smart home applications, like audio, refrigerator, or some smart remote control, what do you think of them, and would you glad to get these things for your home?

With the advent of the information age, more and more people are using electronic devices. Among them, mobile phones are the most popular products. Because of its small size and lightness, almost everyone has one. Thanks to the development of the times and technology, mobile phones have also risen from the single function used to make calls to the current smart phones, including playing music, taking photos, watching videos, playing games, etc., the number of people who own it become more and more. According to the Yellow Social Media Report (2018), more Australians own a smart phone (87%) than a laptop (76%).

In the other hand, mobile marketing become more and more important. Because of the lightness of mobile phones, people usually carry them everywhere, also with the positioning of GPS, they can determine the location of users in time. These are the advantages of mobile marketing, the marketing strategies are used by different apps and take a variety of ways to attract customers. Now, whether it’s games, social platforms, shopping, travel, almost all companies have their own apps. How fast can a good app with good reputation attract users to download and use? According to the “How Long Does It Take to Hit 50 Million Users?”, the fastest growing APP is the pokemon go, which broke the 50million users in just 19 days. What a surprising amount of data! Try to think about it, if it is a membership game, how much will it earn!

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This reminds me of a very typical APP called EASI. Maybe some local friends don’t know, this is a take-away platform open by the Chinese. By looking at EASI’s homepage, you can see that it is spread across 9 cities and is available in both Chinese and English. A few months ago, it was an app named after each city, and now it has been unified and added a lot of features, I admire the development of this app. On the mobile app, we can clearly see that it is divided into eight sections, including all kinds of food, supermarkets and distribution, followed by some recent activities. There are five pages below it’s home page. I knew this app was shared by friends on social platforms at the first time. It has a preferential strategy to get AU$5 full coupons through sharing. This marketing method enhances the enthusiasm of customers through coupons, and indirectly expands its own propaganda. Most notable is the increase in WeChat payment methods after the recent update. WeChat is also a popular social software used by Chinese. This payment method can even use the money through the WeChat platform ,besides the bank card and cash payment of Australia, which greatly improves the convenience of customers.

The use of software has brought us a lot of convenience, and mobile marketing will become more and more successful in the future Kaplan (2012), but every coin has two sides. When an app has so many users and their personal information, how to protecting users’ privacy and securing their information is a critical issue. For example, Facebook was hacked in 2018, involving nearly 50 million users, and faced the threat of a fine of US$1.63 billion in the EU. In addition, if our payment information is also leaked and the credit card is stolen, we will directly face personal property danger.

Do you have any idea about the apps with successful mobile marketing? Or what do you think about the flaws in these mobile marketing? Welcome to leave a comment, thank you.:)

What is viral marketing? According to the Wikipedia, the viral marketing is a business strategy that uses existing social networks to promote a product, which refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.

This strategy reminds me of a very typical brand, that is Disney. What will you think of when we talk about Disney? Mickey Mouse?Disney Princess? Marvel? Or Disneyland Park? Disney is a very successful viral marketing, which fully demonstrates the charm of WOM. In the 6 Stepps for Success Applied for Email Marketing mentioned by Jonah Berger, Disney do well at every step, of course, the most deep things which moving people is their stories.

Disney from a common animation brand, to a variety of derivatives, the establishment of Disneyland Park, this step-by-step success fully use the strategy of viral marketing. Whether it’s  related social networking site or membership system, as a unique brand, it makes people love and talk about spontaneously, thus becoming a social currency. It may be the first theme park featuring animation, and its brand is deeply rooted in people through animation and movies. After being brainwashed by various propaganda, it will be natural for us to remeber the brand of Disney when see the various princesses, which is a kind of triggers. In addition, their slogan mentions, ‘Where magic gets real’, which makes it easy for people to feel that their dreams are guarded, so both adults and children will be excited when they close to the brand.

Of course, Disney’s success may be its ability to tell the stories. I believe many people have seen this Disney advertisement. At first, people thought it was an animated short film of Disney, but it is incredible that at the end of the story, this is a propaganda for Disneyland Park. Through dynamic short videos, it’s easy to catch people’s hearts and evoke the desires they want to visit there. This is where Disney is successful.

There are still many brands that have successfully established credibility through the WOM method, such as Apple, McDonald’s, Volkswagen, etc., which let customers spontaneously claim for them, so that more and more people understand they.

Of course, everything has two sides. Such a marketing strategy can make a truly valuable brand better and better, but sometimes the viral marketing spread somethings worthless. When business use it, they may produce some negative news to attract people. For example, the gossip of celebrities, or the insertion of an advertisement.

So, what you think about the viral marketing? What is the strengths and weaknesses of that, and how the brand should make better use of this marketing model? Welcome everyone to give me the comment. Thank you.:)

Nowadays, with the development of network and information technology, digital marketing has reached an unprecedented height, and the extensive use of social media has brought convenience to it. Social media refers to the tools and platforms that people use to share opinions, opinions, experiences and opinions. Important components of Web 2.0 include Facebook, LinkedIn, Flickr, Youtube and other social media (Kaplan & Haenlein, 2010). According to the first part of the yellow social media report, more than 62% of Australians use social media every day, which proves that we are now in the digital age and the use of social media is extremely high.

Fistly, social media sites help students perform better at school, they use social media to discuss talking about school assignments. Experts point out that students should be encouraged to use social networking sites to build new online friends, feel socially integrated in their new school, and reduce the risk of dropping out of school.
Secondly, social media allows people to improve their relationships and make new friends. 93% of adults use it to contact family on Facebook, and 72% of teenagers connect with friends by social media. This high percentage of use proves the indispensability of social media, and it can even help you connect with your past classmates.
Finally, social media helps employers find employees and job seekers to find jobs. In the past, finding a job may require people to go to the companys to send resumes, but the emergence of social media allows people to submit resumes online, saving a lot of time.

Kaplan and Haenlein (2010) mention that digital marketing through social media brings huge corporate benefits behind it, allowing customers to interact with the company and allowing companies to receive immediate feedback on their content. For example, the most common fast foods, such as KFC, McDonald’s, etc., regularly publish relevant new products on the Internet on various social platforms. Because of the popularity of their brands, customers will be happy to taste them in the first. What’s more, on a platform like Zomato, people will look for their favorite and high-rated restaurants, as a gathering or dating place.

With the widespread use of social media, the good side is the timeliness and sharing of information, but the problem is the falseness of digital marketing. Many times, some food advertisements are made with inedible materials, and some storefront advertisements are paid for by people who pretend to be tourists. Therefore, the digital information that customers receive may be the ‘fake product’ that the store has carefully packaged, which affects the accuracy of consumers’ judgments about the quality of things.

So how do you think about the fake digital marketing brought by social media? Is there a better way to solve this problem? Welcome everyone to give me the comment. Thanks. 🙂