With the advent of the information age, more and more people are using electronic devices. Among them, mobile phones are the most popular products. Because of its small size and lightness, almost everyone has one. Thanks to the development of the times and technology, mobile phones have also risen from the single function used to make calls to the current smart phones, including playing music, taking photos, watching videos, playing games, etc., the number of people who own it become more and more. According to the Yellow Social Media Report (2018), more Australians own a smart phone (87%) than a laptop (76%).
In the other hand, mobile marketing become more and more important. Because of the lightness of mobile phones, people usually carry them everywhere, also with the positioning of GPS, they can determine the location of users in time. These are the advantages of mobile marketing, the marketing strategies are used by different apps and take a variety of ways to attract customers. Now, whether it’s games, social platforms, shopping, travel, almost all companies have their own apps. How fast can a good app with good reputation attract users to download and use? According to the “How Long Does It Take to Hit 50 Million Users?”, the fastest growing APP is the pokemon go, which broke the 50million users in just 19 days. What a surprising amount of data! Try to think about it, if it is a membership game, how much will it earn!
This reminds me of a very typical APP called EASI. Maybe some local friends don’t know, this is a take-away platform open by the Chinese. By looking at EASI’s homepage, you can see that it is spread across 9 cities and is available in both Chinese and English. A few months ago, it was an app named after each city, and now it has been unified and added a lot of features, I admire the development of this app. On the mobile app, we can clearly see that it is divided into eight sections, including all kinds of food, supermarkets and distribution, followed by some recent activities. There are five pages below it’s home page. I knew this app was shared by friends on social platforms at the first time. It has a preferential strategy to get AU$5 full coupons through sharing. This marketing method enhances the enthusiasm of customers through coupons, and indirectly expands its own propaganda. Most notable is the increase in WeChat payment methods after the recent update. WeChat is also a popular social software used by Chinese. This payment method can even use the money through the WeChat platform ,besides the bank card and cash payment of Australia, which greatly improves the convenience of customers.
The use of software has brought us a lot of convenience, and mobile marketing will become more and more successful in the future Kaplan (2012), but every coin has two sides. When an app has so many users and their personal information, how to protecting users’ privacy and securing their information is a critical issue. For example, Facebook was hacked in 2018, involving nearly 50 million users, and faced the threat of a fine of US$1.63 billion in the EU. In addition, if our payment information is also leaked and the credit card is stolen, we will directly face personal property danger.
Do you have any idea about the apps with successful mobile marketing? Or what do you think about the flaws in these mobile marketing? Welcome to leave a comment, thank you.:)
marketing 
Hi Tina, I wrote a good example in my blog, welcome to have a look and discuss it with me. I really think Sephora is a successful mobile App that attracts a lot of consumers and keeps them loyal. With Sephora App, we can purchase things on it and check the reviews from other buyers and get gifts that only be available for online customers. Every new online customer can get 10% off for their first purchase. I believe most of the girls have that App in their phones.
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Thanks for your reply, I have already seen your introduction to Sephora. As a girl who loves makeup, I also like the convenience brought by Sephora and its app, which gives me more choices on the product.
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Hi, Tina, as you said in the article, I also use a lot of software for mobile phones like Myer One. When you spend each time, you can scan the QR code of the mobile client to get points, and when you reach a certain amount, you can get the corresponding coupons and discounts.
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Yes, many similar shopping software have this feature. With the development of mobile marketing, more and more apps support the service of scanning code payment and coupons, which greatly enhances the convenience of customers shopping.
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Hi, Tina. I am glad to make comment on your article. I really agree that mobile marketing becomes more and more important. EASI is a typical mobile app that brings us a lot of convenience. It is similar with Uber Eats but the target audience is Chinese. However, through mobile marketing, users must pay attention on their personal information. how to protecting users’ privacy and securing their information will be a critical issue in the future.
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Uber Eats is also a software I use a lot, and I admire Uber’s founders for inventing a software platform that combines car and takeaway services. Interactive coupons also make people more dependent on it.
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Hi,Tina. That the true about what you wrote, with the development of the mobile devices, people’s life become more convenience.Sometimes they do not go out side, we can order food from some apps. I am very wondering what will be next in the future.
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Nowadays, takeaways and express delivery, which are unimaginable, have gradually realized the possibility of being delivered to the door, and all this is due to the convenience of mobile marketing. Maybe in the future, it will replace the manpower with the machine, achieve the convenience of the household. But every coin has two sides, which may also reduce the time people spend outdoor sports.
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Hi, Tina! I agree with the views you said in blog. I use the EASI app frequently, which brings me a lot of convenience. Similar apps like Zomato.It’s a software that most people are familiar with, which can see the good nearby restaurants, and more information like ratings.
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Thanks for your comment. Yes, for example, Uber Eats is also a similar software. Mobile marketing is really a very successful example in the take-away service. It completely culminates in the way people used to enjoy food.
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