With the development of the information age, more and more information of users has become transparent. When you are shopping, applying for school and going out to play, is it all about privacy? Are our personal information dangerous? The answer is yes. For example, spam, sales calls, and SMS messages from time to time are also bothering you?
Privacy encompasses several overlapping notions, which including secrecy, confidentiality, solitude of the home, informational self-determination, freedom from surveillance, and the protection of an individual’s intimate relationships. According to the survey, more than 50% of people don’t feel well when sharing personal information with business partners. As a customer, even if you like the product, you will feel resentful about advertising. People are more inclined to adopt more natural marketing methods.
Perhaps the most offensive one is spam. As an online communication platform, e-mail is generally used for more formal purposes, even if it is a private e-mail, it is also used to accept the company’s and school’s feedback, registration or friends’ conversation. When we are shopping or registering members of various platforms, is it almost necessary to fill in the e-mail address? However, after the registration is completed, you will receive a lot of unnecessary advertisements.
According to Australian law, spam is illegal, there are three key parts should be aware of:
1.Permission-messages can only be sent with the permission of the person who owns the account for the address.
2.Identification—messages must contain the name and contact details of the person or business that authorised the message.
3.Unsubscribe—messages must contain a low way for the recipient to stop getting messages.
Spam is unsolicited commercial messages, it will become child exposure to inappropriate material, bringing fraud loss by consumers. ‘Only 1 in 25,000 people need to buy something through spam to make it worthwhile.’(Rao, J.M. & Reiley, D.H., 2012)
For example, according to my own experience, I am waiting for the school’s offer now. I will refresh my private mailbox every day, but I often receive advertisements and promotion of various brands, which makes it easy for me to miss the really important information.
For the optimization of these mails, many software attempts to divide some advertisements directly into spam to reduce the backlog of mail. However, this filtering will bring some problems. For example, they use keywords to block emails, which usually block the promotion of some activities, but it is very likely that this is the neglect of customers who want to participate. So the categorization of the software is a good thing, but at the same time, how to make it more humane still needs further adjustment.
My question is, what’s your opinion about the existence of spam? Do you think there is any way to reduce them?
marketing 
What you are talking about is the problem that many of us are facing now. Many times, our mail is full of junk files, such as my current mail, there are hundreds of spam, which leads to my mail is complicated and missed a lot of important documents, for the point you put forward, I think this is some very good strategy.
LikeLike
Yes, Spam can be seen everywhere in our lives, invading personal privacy, and letting us accept useless advertisements all the time, which is very troublesome. It’s like this is not my private mail, but the same as the public mailbox.
LikeLike
To be honest, I hate Spam totally. I admit that this kind of strategy will increase the awareness of customers but in a negative way. As I also subscribe to some channels as some information i really want to closely follow up. but most of the times i received Junk mail, especially when i focus on doing something, the notification interrupt me(i think its something important) but it just junk mails, this increase the time i spend with my phone . its really annoying
LikeLike
Yes, for example, I am currently applying for a postgraduate school. I am expecting to have a school offer in this mailbox every day. However, it is disappointing that only a lot of advertising mails are harassed.
LikeLike
Hi Tina, I can really understand the disturbance as you’d mentioned that spam have been occupied in a large proportion within all the emails received. Due to the mass of spam, I’ve been logging on to my email rarely, unless there’s something coming up that requires me to check. I consider this as a bad phenomenon as the existence of spam has been twisting the purpose of signing up an email account. However, as future marketers, we need to note this in mind that if we are to utilise EDM, we need to evaluate the criteria you’d put up in making sure that we are not seen as trouble-makers.
LikeLike
That’s right, it reminds me of it. I used to have several mailboxes, but every time I register a new user, I get hundreds of ads and no more useful information. So there were a few emails that I had put on hold. Untill now, when I went to check it, I didn’t find any useful information.
LikeLike
I also hate Spam because it makes my mailbox very crowded and might make me ignore some important notification. This situation reminded me to be careful about typing my email address on other websites to register a new account number, which tells me we should be more serious about our privacy.
LikeLike
I agree with you, but many times we have to use email registration. For companies and brands, they need to show customers more ads to attract their attention, but for themselves, too much spam is annoying.
LikeLike